The Innovative, Fast-Growing Functional Beverage Leader, CaliwaterⓇ, Welcomes Grammy-Nominated Global Superstar Demi Lovato
CaliwaterⓇ, the all-natural cactus water super hydration beverage founded by actress Vanessa Hudgens and health mogul Oliver Trevena, is excited to welcome Grammy-nominated global superstar Demi Lovato to the team. Known for her dedication to health and wellness, Demi joins CaliwaterⓇ as a Brand Partner, Investor, and Ambassador, with a goal to inspire people everywhere to make mindful choices with the beverages they consume.
CaliwaterⓇ is sourced directly from the prickly pear cactus in the Sonoran Desert and is packed with five naturally occurring electrolytes, antioxidants, and essential nutrients to support hydration and other health benefits. CaliwaterⓇ offers a delicious choice of beverage that is only half the calories and sugar compared to coconut water.
Demi Lovato has long been a champion of wellness, sharing her journey toward health and balance with her fans. Now, in partnership with CaliwaterⓇ, Demi is bringing that passion for wellness to a broader audience, promoting healthy choices and self-care through hydration. Adds Demi, “I have been a fan of CaliwaterⓇ for a while now, and I am excited to partner with the brand. Caliwater is a delicious way to feel good, stay hydrated, and make sure I am getting the electrolytes, antioxidants, and essential nutrients that my body needs to stay healthy.” – Demi Lovato
“We’re thrilled to have Demi Lovato join the CaliwaterⓇ family,” said co-founder Oliver Trevena. “Her authentic commitment to health and wellness mirrors what we stand for at CaliwaterⓇ. Together, we hope to offer consumers better choices in the beverage space, whether that’s choosing a refreshing CaliwaterⓇ or finding joy in a healthy lifestyle.”
The global electrolyte market is projected to reach $46.5 billion by 2028, with plant-based hydration beverages accounting for $13.9 billion of that market. 75% of American adults are chronically dehydrated, and more than 50% of all US kids. Solving this crisis has led to an increased interest in hydration beverages.
The brand will also be exhibiting at the Natural Products Expo West in Anaheim next week, March 4-7, 2025, and debuting the new can design seen in the Demi Lovato campaign images. Founders Vanessa Hudgens and Oliver Trevena will be making an appearance on March 6th at their exhibitor booth.
About Caliwater
CaliwaterⓇ is an all-natural functional cactus water beverage founded by actress Vanessa Hudgens and health mogul Oliver Trevena. Sourced from the prickly pear cactus in the Sonoran Desert, CaliwaterⓇ is rich in antioxidants, five naturally occurring electrolytes, vitamins, and minerals. CaliwaterⓇ transcends the boundaries of mere hydration and, through its prickly pear core ingredient, provides numerous benefits for health and well-being, such as immunity support, digestion, and skin health. With a commitment to wellness and sustainability, Caliwater promotes a healthy lifestyle that is good for you– and the planet. Caliwater is also officially partnered with American Forests. By aligning Caliwater’s commitment to healthy living and sustainability with American Forests’ nearly 150-year legacy of leadership in forest restoration and conservation, this partnership seeks to inspire action and support for reforestation efforts across cities and landscapes. Learn more about the brand at www.drinkcaliwater.com and follow @caliwater on social platforms.
About Demi Lovato
Demi Lovato is a Grammy-nominated and award-winning musician, actor, advocate, and New York Times best-selling author. First known for her onscreen talents, Demi soon became a musical phenomenon for her remarkable vocal ability. With over 50 billion streams earned worldwide, Demi has released eight original studio albums, all of which debuted in the Top 10 of the Billboard 20,0, and four boast over one billion streams on Spotify. Most recently, Demi made her directorial debut with her acclaimed Hulu documentary Child Star. As an actor, Demi can next be seen in Stephanie Laing’s Tow alongside Octavia Spencer, Ariana DeBose, Rose Byrne and Dominic Sessa. With an audience of over 266 million on social media, Demi has established herself as a global sensation. linktr.ee/demilovato
The brand, Caliwater Cactus Water, which also just recently added Sprouts and Albertsons to its national retail portfolio (in addition to retail partners like GNC, Gelsons, Ralphs, HEB, Wegmans, Giant Market District, and more), was launched in 2021 by Vanessa Hudgens and Oliver Trevena. Caliwater has 5 core skews and a kids’ line of cactus water pouches. Investors include founders Vanessa Hudgens and Oliver Trevena, Glen Powell, Alexander Ludwig, Aaron Rodgers, Gerard Butler, Cody Belinger, Ryan Tedder, Frank Grillo, Claudia Gadelha, Nikki Reed, Brooke Burke, Roslyn Sanchez, Fourward Ventures, Mangusta Capital, Dhiren and Neelima Jhaveri, Aaron Keay, and more. www.drinkcaliwater.com
Follow on social media @caliwater @ddlovato
Disclaimer
The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.
